Breaking the mould
To develop a creative concept for an annual educational event.
The ‘Breaking the Mould’ concept was originally created for a single HCP educational event around antifungal treatments. Successfully bringing visual interest to an unglamorous area of medicine, the petri-dish concept also alludes to the high-science agenda for the meeting. This event branding concept has now been utilised for several additional UK-based meetings over the last few years.